Market Dynamics and Size
The foldable smartphone market is shaped by rapid innovation cycles and increasing consumer demand for multitasking capabilities, reflecting broader Foldable Smartphone Market Demand towards premium device adoption.
Global foldable smartphone market is estimated to be valued at USD 28.67 Bn in 2025 and is expected to reach USD 102.79 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 20% from 2025 to 2032.
This market forecast underscores significant market opportunities and expands the overall market scope as OEMs integrate advanced hinge technologies and 5G capabilities. Recent market insights indicate that in 2024, foldable shipments surged by over 50%, driven by aggressive promotional campaigns and enhanced ecosystem partnerships.
Market Drivers
Based on detailed market analysis conducted by our research team, the following key driver is shaping the foldable smartphone market outlook:
• Proliferation of 5G networks: In 2024, global 5G subscriptions grew by 35%, fueling a 50% year-on-year increase in foldable smartphone demand, as per our Foldable Smartphone Market report.
• Premium segment expansion: Consumers allocated 30% higher budgets to premium foldable models in H1 2025, driving average selling price upwards by 15%, according to industry insights.
• Strategic carrier partnerships: Samsung's exclusive 5G data plan with Verizon in Q3 2024 boosted Galaxy Z Fold6 pre-orders by 40% in North America, reflecting enhanced Foldable Smartphone Market share gains.
PEST Analysis
A macro-environmental PEST analysis highlights key factors influencing demand, industry trends, and market growth in 2024 and 2025:
• Political: Ongoing US–China trade tensions and tariffs on Chinese OEMs impacted supply chains, prompting relocation of hinge assembly to Vietnam and India in early 2025, ensuring uninterrupted market operations.
• Economic: Rising disposable incomes in emerging markets drove a 20% increase in premium smartphone segments in Latin America and Southeast Asia in 2024, boosting foldable smartphone market revenue by 18%.
• Social: Remote work and mobile entertainment trends fueled multi-tasking use cases, leading to a 45% uptick in productivity app downloads on foldable devices in 2024.
• Technological: Innovations in flexible OLED panels and glass in 2025 reduced device thickness by 10%, improving user experience, battery life.
Promotion and Marketing Initiatives
Our research reveals impactful promotion and marketing initiatives adopted in 2024 and early 2025:
• Samsung's “Unfold the Future” experiential tour in Q2 2024 engaged 20,000 attendees across five major US cities, driving a 25% uplift in Galaxy Z Fold5 trial sign-ups and boosting market share by 12% in targeted urban markets.
• Huawei's online virtual showcase for Mate X3 in Q1 2025 generated 15 million views, resulting in a 30% increase in pre-orders and expanding Foldable Smartphone Market revenue from APAC by 18%.
• Integration of AR demos by leading OEMs elevated customer engagement, with product inquiries rising by 40% during campaign periods, highlighting innovative market opportunities and validating effective market growth strategies.
Key Players
Following market companies are pivotal in shaping foldable smartphone market dynamics and industry size:
• Samsung Electronics Co., Ltd.
• Huawei Technologies Co., Ltd.
• Motorola Mobility, LLC
• Xiaomi Corporation
• OPPO
• Lenovo Group Limited
• Royole Corporation
• Google LLC
• Vivo Communication Technology Co. Ltd.
• OnePlus Technology (Shenzhen) Co., Ltd.
• TCL Corporation
• Honor Device Co. Ltd.
• Panasonic Corporation
• Sharp Corporation
• Microsoft Corporation
• ASUS (ASUSTeK Computer Inc.)
• ZTE Corporation
• Sony Corporation
• NEC Corporation
Recent strategic highlights:
• Samsung launched Galaxy Z Flip5 in August 2024, achieving a 30% rise in pre-orders and strengthening its Foldable Smartphone Market share in North America.
• Huawei introduced Mate X3 in March 2025, expanding its presence in APAC and boosting Foldable Smartphone Market revenue by 20%.
• Motorola's Razr 40 debut in 2024 drove a 20% uplift in U.S. sales and contributed to steady business growth.
FAQs
1. Who are the dominant players in the Foldable Smartphone Market?
• Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Motorola Mobility, and Xiaomi Corporation lead by product innovation, patent portfolios, and strategic carrier partnerships, collectively accounting for over 75% of the industry share in 2024.
2. What will be the size of the Foldable Smartphone Market in the coming years?
• Our projections indicate the foldable smartphone market size will grow from USD 28.67 Bn in 2025 to USD 102.74 Bn by 2032, driven by 5G adoption and premium segment expansion.
3. Which end-user industry has the largest growth opportunity?
• Consumer electronics and enterprise mobility sectors present significant market opportunities, with remote work and digital content creation fueling demand for foldable devices.
4. How will market development trends evolve over the next five years?
• Trends such as flexible display innovation, AI-driven user interfaces, and modular accessories will steer product roadmaps and commercial strategies.
5. What is the nature of the competitive landscape and challenges in the Foldable Smartphone Market?
• High R&D costs, supply chain complexities, and patent disputes pose market restraints and challenges, while consolidation and ecosystem partnerships intensify competition.
6. What go-to-market strategies are commonly adopted in the Foldable Smartphone Market?
• OEMs leverage exclusive carrier bundles, experiential marketing tours, AR demos, and digital showcases to enhance consumer engagement and accelerate market penetration.
Get this report in Japanese language- 折りたたみ式スマートフォン市場
Get this report in Korean language-폴더블 스마트폰 시장
Read more articles related to this report-
How Foldable Smartphones Are Transforming User Experience in 2025
Top Features to Look for in the Next Generation of Foldable Smartphones
The Technology behind Foldable Smartphones: What You Need to Know
About Author:
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
(LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)
